Competitive Intelligence Department
…We Can Go Where You Can't…
Competitive Intelligence is not about Spying. Spying Implies something Deceptive or Illegal. Competitive Intelligence is about the Legal, Ethical Pursuit of Information and the Analysis of that Information in order to Better Understand Today’s Competitors or Tomorrow’s Business Disruptions.
The ever-mounting Challenges of Today’s Markets, New Competitors, New ways of doing Business, Emerging Technologies, and Intense Client Demands, Have raised the Intelligence Function to a Business Imperative.
Information is Everywhere. Intelligence is Unique. Intelligence Earns its Name only when it Serves a Purpose, when it Informs a Decision. Data are Scattered Bits and Pieces of Knowledge. Information is a Pooling of those Bits of Knowledge.
After Analyzing the Information, the Implications of that Analysis will provide the Intelligence from which Sound Decisions can be made.
This requires a Continuous Process of Transforming Information into Intelligence so that you can Manage the Future.
The ability to be Pro-active and not Reactive is one of the Greatest Techniques for creating value within an organization.
TOUMA CONSULTING Helps you transform Information into Intelligence.
One of the best Tools for Making this Process work is Competitive Intelligence. We Have a Complete Service Competitive Intelligence Department. We Can Help you Answer the Competitive and Market Questions that are Vital to your Business.
We also Help you Develop your Company Competitive Intelligence Programs through Monitoring, Training, War Games & Strategy Workshops and Mentoring Support.
We develop Strategies that Anticipate Change rather than React to it.
We can Direct the Entire Process of Establishing an Intelligence Capability, or we can Guide you through Specific Aspects of its Development.
Competitive Intelligence is a Four-Step Process:
Our Approach is Flexible and Designed to Meet the Unique Needs of Each Client.
TOUMA CONSULTING Competitive Intelligence Team will Help you:
Understand the Competition Seize Market Opportunities Anticipate and Thwart Competitive Challenges Drive Growth and Boost Profits Build Competitive Advantage Anticipate Competitive Threats. Ad Hoc Business Intelligence Research Ongoing Industry/Competitor Monitoring Outsourced Business Intelligence Department Design and Implementation of In-House Competitive Intelligence Process Ongoing Communication and Collaboration
We work side by side with Clients to Assess Needs and Develop Solutions to Address Them.
We provide Strategic Research Services to Customers around the World including Asia, the Middle East, North Africa, North and South America and Western Europe.
How Competitive Intelligence Works STEP 1: PLANNING & DIRECTION. Competitive Intelligence addresses Five major areas: Assessment of Strategies Competitor Perceptions Effectiveness of Current Operations Competitor Capabilities Long-term Market Prospects
These Areas are explored through Seven Questions: Why do we need to know it? When do we need to know it? What will we do with the intelligence once we have it? What will it cost to get it? What could it cost not to get it?
STEP 2: DATA COLLECTION. A one-time snapshot or short-term analysis will not generate good intelligence. Firms must collect data and information over a sufficient period time, from reliable sources, in order to see clearly. Those sources include: PRIMARY SOURCES: SECONDARY SOURCES: Industry portals and publications Published surveys and studies
STEP 3: ANALYSIS. The goal of analysis is to detect patterns that reveal direction and trends. There are numerous statistical methods available for detecting these patterns, including: |
All TOUMA CONSULTING Teams Thank You for Your Trust in Us!
References are available upon request